Appearance win the beer market

Appearance win the beer market

Last April, UK Angila Ruskin University published a research showed that an eye-catching packaging beer can increase the sales 300%.

Facing the increasing competition in beer industry, how to attract consumers when they saw your beer on the goods shelf for the first time? Packaging is becoming more and more important! Today, we selected the best 3 cases for your reference.

1. Krone Beer


Dull polished glass bottles is very rare nowadays. “Krone” means “crown”, which enhanced by the golden color crown caps on the top of bottle. The entire pattern is made by silk screen printing directly on the bottle and by using real gold definitely increased its luxury.

2. Buzz(Sweet-scented osmanthus honey craft beer)

Designer: Ming Li

This bumblebee on the bottle attracted me the moment I saw it. Bright yellow plus simple round black expressed the feature of bumblebee body, impress people strongly but not in poor taste at all.

3. Arcus Pilsner

DesignerHired Guns Creative

This design really catches people’s eyes. Under golden cloud, sun goddess drew a bow, glorious muscle lines, flowing clothes and hairs express power and energy, bring people to myth. The layering golden colors make Arcus shining in the dark!

4. RingTab

Designer: The TNN Development Limited

RingTab bottle cap is a newly published crown cap, which has been invented by Mr. Liu Chaolu China after over 23 years of R&D. Golden color makes this bottle cap modest luxury. Over 90% people would like to try it when they saw it the first time. The TNN Development Limited went to DrinkTec 2017 in Munich and officially brings this new innovation of bottle cap to the world.